Vital Plan is an online holistic health company offering natural products, education and coaching. The company was co-founded by Dr. Bill Rawls, a North Carolina board-certified physician, and his daughter, Braden Rawls. Dr. Rawls became deeply passionate about natural therapies after restoring his own health from chronic Lyme disease. Through his own experience, he realized the need for a simplified holistic health plan that would be easy for a mainstream audience to follow. Together, Braden and Dr. Rawls created Vital Plan to offer properly-dosed natural products paired with robust support and education. After years of refining the products and programs with Dr. Rawls’ patients, the company has evolved into a rich portfolio of online holistic health solutions and has many thousands of brand enthusiasts from around the world.

Vital Plan is on a mission to reveal a better health path forward that empowers, inspires and educates people to get started on their health journey. We offer tools, knowledge, community and encouragement to lead motivated individuals to optimize their health and live their best life. The path to wellness does not align with a quick fix mentality, but we believe that good health is in reach for anyone who is ready to make wellness a priority in their life.

2009: Company was founded in a medical practice
2014: Raised seed funding to launch e-commerce platform
2018: Raised series seed funding to scale operations